Integrated Sales Planner (Sales Admin) – 835605



Job #: 835605
Salary: $35-40K
Industry: Media
Type:Direct Hire
Location: Madison, WI
Category: Administrative Positions



Description / Qualifications

Our West-side client is looking for an Integrated Sales Planner to join their staff. This role understands the intersection between Digital, OTA and experiential to deliver maximum impact. This role is proficient in putting together media plans and understands how to price media elements such that the business’s needs for maximize value and profit are met while also achieving the customer’s budget requirements. This role requires someone who can seamlessly interact with sellers and customers and will also be hands on with the necessary platforms to put together plans and programs for customers.

Duties and Responsibilities:

  • Involve yourself in the client’s media tactics and Advanced Audio capabilities.  Collaborate with Account Executives to customize integrated solutions for clients in the form of: white sheets, media plans and presentations.
  • Understand how the client’s media tactics will achieve the clients marketing goals
  • Process and respond to CNA’s and RFPs
  • Create strategic recommendations and optimizations for each client.
  • Assist AEs on key presentation meetings, walking clients/prospects through your recommendation.
  • Be proficient in pulling avails and pricing from internal systems for all media tactics.
  • Develop relationships with internal and external stakeholders including digital extension partners to put together integrated sales plans
  • Obtain research and case studies for sales presentations as needed

Qualifications:

  • BS/BA degree
  • Strong quantitative and analytical skills, with good knowledge of web analytics and statistical analysis
  • 2 years of media planning experience is required
  • 1 year of Digital Media Planning experience for a media company is strongly preferred
  • Experience with DoubleClick for Publishers (DFP) a plus
  • Experience with Digital audio, email marketing and wide orbit a plus